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Visual communication is one of the most crucial parts of branding. Well-designed visuals can also draw stronger feelings, elicit better recall, and catch attention longer compared to using words alone. But graphic design is not an easy task. It’s thoughtful, meticulous and time-consuming, and professional graphic designers hone their craft for years, creating portfolios and…

Is your business due for a rebrand? For many marketers, rebranding is an exciting idea. It’s also a time-consuming process that you need to fully consider and comprehend before diving in. Yes, a rebrand can feel like a fresh beginning, but it’s not always necessary or beneficial. Just because you’ve outgrown your brand’s logo doesn’t mean…

How to make your business stand out with signage All businesses want to stand out from the crowd to attract more customers and retain brand loyalty so what can you do to improve your signage? Custom shop signs are a great way to promote your brand and services across a variety of places from store…

Great outdoor signage has a multitude of benefits from being one of the first things a potential customer sees to maintaining brand awareness. Business branding is crucial to make your company stand out from the crowd. We all know which burger shop is coming up on a drive just by seeing a golden M on…

Car advertising and branding can say a lot about your business and give you an edge on competitors by generating sales leads. Think about all the cars, vans and 4WDs you remember that pass you on the road and which ones stand out? Can you name a mobile mechanic? Can you think of a company…

The benefits of digital printing Digital printing is one of the more innovative and modern options of printing services available today. It provides customers with fast printing – often available as a same day printing service, better customisation and more flexibility. Digital printing is also remarkably cost-effective and high quality, offering short-run colour printing at…

Essentially, digital printing is the creation of prints using an electronic file. The artwork and intended design is created digitally from a computer and transferred onto material using digital printing machinery. There are several different types of digital printing machinery and methods, so it is helpful to know what options are available.  Types of digital…