Visual communication is one of the most crucial parts of branding. Well-designed visuals can also draw stronger feelings, elicit better recall, and catch attention longer compared to using words alone. But graphic design is not an easy task. It’s thoughtful, meticulous and time-consuming, and professional graphic designers hone their craft for years, creating portfolios and learning how to use specific programs to develop their skills. Designers can seem costly though, and if you are a new business you might be wondering whether or not to spend your money elsewhere. If you are indeed tossing up whether to invest in a graphic designer versus saving some money by doing it yourself, here are five reasons to rethink your strategy.
Hiring a graphic designer saves you time
Anyone who runs a business has more than enough on their plate, and everyone working in it has their own job to do. This means jobs that fall outside anyone’s official remit will keep dropping down the priority list – such as putting together that new promotional flyer. Ultimately it becomes a chore, and a time-consuming one at that – how long will it take you to figure out how to use the free design software on your computer properly? How much more productively could you have used that time on your real job? Hiring a graphic designer means the work will get done and the results can start working to make more money for your business.
Hiring a graphic designer is cost-efficient
DIY graphic design appears cheaper on the surface. However, amateur graphics can hurt your sales in the long run. For instance, customers are more likely to buy products and services from professional businesses. It’s hard to get quality leads if your visuals don’t look reliable and trustworthy. On the other hand, excellent graphics can trigger word-of-mouth marketing, widening the reach of your message and opening new doors for your brand.
It will give you a unique brand
Standing out from your competitors is important, but if you’re trying to create your own visual identity, as a non-designer, chances are you’re using some fairly basic tools. Just how memorable will your business be if it’s based on the same stock images as everyone else? Using a graphic design service means a much wider variety of professional tools and resources come into play and your marketing materials will be unique. If you stand out, people remember you – and are much more likely to choose you when they need your product or service.
Graphic designers have extensive experience
As in any other field, nothing beats experience in design. Professional designers have a wide range of work in their portfolios. Consequently, they know in an instant what would work well for your industry and what wouldn’t. This expertise is golden, especially for start-ups who might still be working to find their unique voice and build their branding.
Aside from that, designers are always updated and in-the-know about the latest trends and best practices in graphics. They know if a design you’re suggesting is passe, or if your idea might not be the best way to present your pitch. Experience is the best teacher, and designers who have been in the profession for years are well-taught professionals.
An objective eye brings new ideas
If you’re too close to something, and are used to things being a certain way, it’s more difficult to come up with something fresh that will breathe new life into your marketing. A good designer likes to make a difference with every project, and having one on board means you’ll end up with something far more eye-catching and appealing to your potential customers.
We have a great team of professional graphic designers with a wide range of experience at Accurate Art to suit all of your business’ branding and marketing needs. Give us a call today on (03) 9870 6680 to discuss your needs, or contact us online here.